Transforming Tourism for Climate Action

CLIMATE ACTION

The Glasgow Declaration was officially launched at COP26 UN Climate Change Conference. It proposes a coordinated plan for tourism to support the global commitment to halve emissions by 2030 and achieve net zero by 2050 and requests signatories to make tangible commitments around planning, measuring and reporting.

Find out about The Glasgow Declaration

The tourism sector is highly vulnerable to climate change and at the same time contributes to the emission of greenhouse gases (GHG), which cause global warming.

Accelerating climate action in tourism is therefore of utmost importance for the resilience of the sector.

Climate action is understood as the efforts to measure and reduce GHG emissions and strengthen adaptive capacity to climate induced impacts.

The COVID-19 pandemic has led to a 7% reduction of GHG emissions globally in 20202, providing a tangible reference to the magnitude of the effort still ahead in order to achieve the goals of the Paris Agreement, which will require around 7% reduction of emissions on an annual basis throughout the next decade.

According to UNWTO/ITF latest research, released in December 2019 at UNFCCC COP25, CO2 emissions from tourism are forecasted to increase by 25% by 2030 from 2016 levels, against the current ambition scenario.

Therefore, the need to scale up climate action in tourism remains urgent as emissions could rapidly rebound once operations restart and, ultimately, the cost of inaction with regards to climate will be in the long run larger than the cost of any other crisis.

UNWTO is committed to accelerate progress towards low carbon tourism development and the contribution of the sector to international climate goals, in line with the recommendations of the One Planet Vision for a Responsible Recovery of the Tourism Sector from COVID-19 to:

  • Strengthen the measurement and disclosure of CO2 emissions in tourism
  • Accelerate the decarbonization of tourism operations
  • Engage the tourism sector in carbon removal

In order to support the tourism stakeholders to advance on measuring their GHG emissions, in March 2023, UNWTO published the report on CLIMATE ACTION IN TOURISM SECTOR: AN OVERVIEW OF METHODOLOGIES AND TOOLS TO MEASURE GREENHOUSE GAS EMISSIONS.

The report was developed with support from the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection of Germany (BMU) and released in collaboration with UN Climate Change (UNFCCC).  Read the full report here.

RELATED ACTIVITIES

The Glasgow Declaration: A Commitment to a Decade of Climate Action in Tourism

The Glasgow Declaration aims to act as a catalyst for increased urgency about the need to accelerate climate action in tourism and to secure strong actions and commitment.

The signatories of the Glasgow Declaration on Climate Action in Tourism are committing to act now and accelerate climate action to cut global tourism emissions by at least a half over the next decade and reach Net Zero emissions as soon as possible before 2050. Their actions are aligned with 5 pathways defined in the Declaration: measure, decarbonize, regenerate, collaborate, finance.

The Declaration unites those leading tourism’s transformation around a common set of pathways for climate action, by:

  • defining a clear and consistent sector-wide message and approach to climate action in the coming decade, aligned with the wider scientific framework and urgency to act now. 
  • outlining the pathways and specific actions that will accelerate tourism’s ability to transform tourism and achieve net zero as soon as possible. 
  • encouraging signatories across all sectors of tourism to demonstrate their public support for scaling up the sector’s response to the climate emergency.

Learn how to become a signatory.
Learn more about the launch of the Glasgow Declaration on Climate Action in Tourism: Side-event at the COP 26 UN Climate Change Conference
Learn more about the Glasgow Declaration from two information sessions held on 21 September 2021.
Learn more about the Glasgow Declaration.
Frequently Asked Questions

The Road to Climate Neutrality: Experiences, Challenges and Support” for the Caribbean tourism sector

In July 2021, the UNFCCC secretariat, through its Climate Neutral Now initiative and in collaboration with UNWTO, RCC Saint George’s, and other partners, held this webinar for the Caribbean tourism sector.

During the session, the discussions touched upon policies and actions in place and called for those still needed to accelerate the transition of the tourism sector towards climate neutrality.

Leading speakers from companies, organizations, and governments in the region shared their experiences in two round tables. In addition, Climate Neutral Now specialists presented the enhanced version of their initiative, and the criteria for participation.

Learn more about the webinar “How to Get Started on the Road to Climate Neutrality and Net Zero? Practical Actions and Examples.“

Transport-related CO2 emissions from the tourism sector – Modelling results

The report released in December 2019 provides insights into the evolution of tourism demand across the different global regions from 2016 to 2030. It presents the expected transport-related CO2 emissions of the tourism sector against the current (2019) ambition scenario for the decarbonization of transport concluding that in 2016 transport-related emissions from tourism contributed to 5% of all man-made emissions and were set to increase to 5.3 % by 2030 against a current ambition scenario.

Read more about the report Transport-related CO2 emissions from the tourism sector

Transforming tourism for climate action – Side event at COP25

Transforming tourism for climate action requires embracing a low carbon pathway with awareness and optimization as key elements.

Awareness: through measurement and disclosure of the emissions related to tourism activities and the setting of evidence-based targets. Optimization: through instruments and strategies to scale-up mitigation and adaptation in the tourism sector with all stakeholders having to play a role.

In the side-event, policy makers discussed their strategic approaches to transform the tourism sector.

CLIMATE ACTION

The Glasgow Declaration was officially launched at COP26 UN Climate Change Conference. It proposes a coordinated plan for tourism to support the global commitment to halve emissions by 2030 and achieve net zero by 2050 and requests signatories to make tangible commitments around planning, measuring and reporting.

Find out about the Glasgow Declaration

The tourism sector is highly vulnerable to climate change and at the same time contributes to the emission of greenhouse gases (GHG), which cause global warming.

Accelerating climate action in tourism is therefore of utmost importance for the resilience of the sector.

Climate action is understood as the efforts to measure and reduce GHG emissions and strengthen adaptive capacity to climate induced impacts.

There is a growing consensus among tourism stakeholders as to how the future resilience of tourism will depend on the sector’s ability to embrace a low carbon pathway and cut emissions by 50% by 2030

The COVID-19 pandemic has led to a 7% reduction of GHG emissions globally in 20202, providing a tangible reference to the magnitude of the effort still ahead in order to achieve the goals of the Paris Agreement, which will require around 7% reduction of emissions on an annual basis throughout the next decade.

According to UNWTO/ITF latest research, released in December 2019 at UNFCCC COP25, CO2 emissions from tourism are forecasted to increase by 25% by 2030 from 2016 levels, against the current ambition scenario.

Therefore, the need to scale up climate action in tourism remains urgent as emissions could rapidly rebound once operations restart and, ultimately, the cost of inaction with regards to climate will be in the long run larger than the cost of any other crisis.

UNWTO is committed to accelerate progress towards low carbon tourism development and the contribution of the sector to international climate goals, in line with the recommendations of the One Planet Vision for a Responsible Recovery of the Tourism Sector from COVID-19 to:

  • Strengthen the measurement and disclosure of CO2 emissions in tourism
  • Accelerate the decarbonization of tourism operations
  • Engage the tourism sector in carbon removal

In order to support the tourism stakeholders to advance on measuring their GHG emissions, in March 2023, UNWTO published the report on CLIMATE ACTION IN TOURISM SECTOR: AN OVERVIEW OF METHODOLOGIES AND TOOLS TO MEASURE GREENHOUSE GAS EMISSIONS.

The report was developed with support from the Federal Ministry for the Environment, Nature Conservation, Nuclear Safety and Consumer Protection of Germany (BMU) and released in collaboration with UN Climate Change (UNFCCC).  Read the full report here.

RELATED ACTIVITIES

The Glasgow Declaration: A Commitment to a Decade of Climate Action in Tourism

The Glasgow Declaration aims to act as a catalyst for increased urgency about the need to accelerate climate action in tourism and to secure strong actions and commitment.

The signatories of the Glasgow Declaration on Climate Action in Tourism are committing to act now and accelerate climate action to cut global tourism emissions by at least a half over the next decade and reach Net Zero emissions as soon as possible before 2050.

Their actions are aligned with 5 pathways defined in the Declaration: measure, decarbonize, regenerate, collaborate, finance.

The Declaration unites those leading tourism’s transformation around a common set of pathways for climate action, by:

  • defining a clear and consistent sector-wide message and approach to climate action in the coming decade, aligned with the wider scientific framework and urgency to act now. 
  • outlining the pathways and specific actions that will accelerate tourism’s ability to transform tourism and achieve net zero as soon as possible. 
  • encouraging signatories across all sectors of tourism to demonstrate their public support for scaling up the sector’s response to the climate emergency.

Learn how to become a signatory.
Learn more about the launch of the Glasgow Declaration on Climate Action in Tourism: Side-event at the COP 26 UN Climate Change Conference
Learn more about the Glasgow Declaration from two information sessions held on 21 September 2021.
Learn more about the Glasgow Declaration.
Frequently Asked Questions

The Road to Climate Neutrality: Experiences, Challenges and Support” for the Caribbean tourism sector

In July 2021, the UNFCCC secretariat, through its Climate Neutral Now initiative and in collaboration with UNWTO, RCC Saint George’s, and other partners, held this webinar for the Caribbean tourism sector.

During the session, the discussions touched upon policies and actions in place and called for those still needed to accelerate the transition of the tourism sector towards climate neutrality.

Leading speakers from companies, organizations, and governments in the region shared their experiences in two round tables. In addition, Climate Neutral Now specialists presented the enhanced version of their initiative, and the criteria for participation.

Learn more about the webinar “How to Get Started on the Road to Climate Neutrality and Net Zero? Practical Actions and Examples.“

Transport-related CO2 emissions from the tourism sector – Modelling results

The report released in December 2019

provides insights into the evolution of tourism demand across the different global regions from 2016 to 2030. It presents the expected transport-related CO2 emissions of the tourism sector against the current (2019) ambition scenario for the decarbonization of transport concluding that in 2016 transport-related emissions from tourism contributed to 5% of all man-made emissions and were set to increase to 5.3 % by 2030 against a current ambition scenario.

Read more about the report Transport-related CO2 emissions from the tourism sector

Transforming tourism for climate action – Side event at COP25

Transforming tourism for climate action requires embracing a low carbon pathway with awareness and optimization as key elements.

Awareness: through measurement and disclosure of the emissions related to tourism activities and the setting of evidence-based targets.

Optimization: through instruments and strategies to scale-up mitigation and adaptation in the tourism sector with all stakeholders having to play a role.

In the side-event, policy makers discussed their strategic approaches to transform the tourism sector.

RELATED LINKS

Why Visit Egypt

Reasons You Should Visit Egypt at Least Once

Egypt may be known for ancient treasures and rich history, but there is more to this nation than you might expect. From surreal waters and golden sand beaches to remarkable architecture and natural therapies, Egypt is worthy of your bucket list. Here are some of the top reasons Egypt should be your next destination.

It’s one of the oldest ancient civilisations in the world

Ancient Egypt is one of the most interesting and oldest civilisations in the world. The Great Pyramids of Giza, the only surviving ancient wonder, along with ancient Egyptian statues and tombs, continue to seize the attention of top archaeologists and, of course, the wider world. To this day, remains of the ancient Egyptian civilization continue to be discovered.

It has the longest river in the world

Ranking as the longest river in the world, the Nile extends around 6,695km (4,160mi) and flows into the Mediterranean. You can visit a number of attractions along its length; the most prominent being Luxor and Aswan, both of which feature on Monarch Vacations .

You’ll follow the footsteps of Moses

Mount Sinai, also known as Jabal Al Tor or Mount Moses, is considered a holy site and is visited by pilgrims from religions including Islam, Christianity and Judaism.

It is where the prophet Moses received the divine commandments from God. It is located in the beautiful Sinai Peninsula, where many come to enjoy mountain climbing and hiking, too.

Paradise beneath the waves

The Red Sea is without question the best place to dive in Egypt. It offers diverse locations for an unforgettable experience including bright corals and colourful, distinctive fish. Egypt offers different diving opportunities including wrecks, walls, drifts, pinnacles, shore dives, day boats and liveaboards.

The beaches are gorgeous

The beaches of Egypt are a dream come true with the country home to internationally renowned beaches guaranteed to delight sunseekers.

From natural pools and crystal blue waters to steady beaches as well as surfing spots, they are not to be missed.

It’s a hotspot for water sports champions

Dahab, Safaga, Hurghada, Ras Sudr and El Gouna are all among the top kite and windsurfing destinations in Egypt.

Kite and windsurfing champions from around the world train in these locations due to the perfect weather and steady, safe waters. Not a champion? Egypt has some of the best kite and windsurfing schools as well.

The weather is great all year round

Egypt’s high season never ends. Summer is the perfect time to take a dip and go diving, while winter is the best time to visit the historic desert sites.

Safari desert trips are the best in Egypt

Much of the land here is desert, making it the perfect spot for a new kind of adventure. The best way to discover the region is via a safari trip. Camp to enjoy the full experience.

Horseback riding here is amazing

Wherever you’re going to enjoy your horseback riding experience in Egypt, rest assured you’ll have a view to go with it. Enjoy a ride across the dunes overlooking the lake in Fayoum, pass by the great pyramids or enjoy a romantic ride by the crystal blue beaches in Hurghada.

It’s a dream for architecture and art lovers

Cairo has some of the best Islamic architecture and art on earth. Visit mosques that have been standing for 1,200 years, such as the Mosque of Ibn Tulun, the Mosque of Muhammad Ali, the Mosque-Madrassa of Sultan Hassan and more. These mosques are a perfect chance for architecture, art and history buffs to soak up some culture.

Egyptian cuisine is delicious

Egyptian food has been influenced by neighbouring countries in the Middle East, resulting in dishes full of flavour. Not only is it delicious, but the food in Egypt shapes the national culture. Egyptians turn to food in times of happiness, need and struggle. It’s the highlight of any occasion.

Egypt’s therapeutic waters and sands

Therapeutic tourism has long been popular in Egypt. The hot springs here are reputed to help cure respiratory diseases, kidney, bone and other skin problems. The mud in many areas is also said to cure skin issues. Sand-burying massages are also popular in Egypt and are said to treat physical injuries.

Egyptian people are a diverse bunch

In Egypt, people have different accents, distinctive food, unique traditions and even different fashions depending on which city they are from. Some cities even have different languages. Just wandering around Egypt is an experience in and of itself.

UNWTO

UNWTO STARTUP COMPETITION FOR MEGA EVENTS AND MICE TOURISM

The Competition

Tourism is one of the leading sectors in international trade, accounting in 2019 for 28% of the world’s services exports, representing 1,7 trillion dollars from international tourism, turning it into the fifth largest traded services sector (UNWTO). While many factors influence tourism growth, MICE tourism and mega events can contribute massively to the influx of tourists to a country and destination. With this call, the World Tourism Organization (UNWTO), is sourcing the most sustainable, innovative, and disruptive entrepreneurs that offer SMART solutions for mega events and mice tourism that benefit visitors, organizers, and local communities in a sustainable way.

Mega events are large-scale events often of a longer duration that attract a significant number of attendees from different parts of the world, related to sporting, cultural, or business, and they usually have a global impact. They can benefit a host destination in terms of attracting visitors, drawing global attention to destinations, and as a consequence increasing international tourist arrivals. In principle, mega events contribute short-term benefits, yet when executed systematically and in a sustainable way, they can be a catalyst for longer-term tourism development in various aspects from economic to social. Although international tourist arrivals and receipts increase significantly for the host country of a mega event, we must take into account possible tourist displacement and the effect of this kind of tourism on the destination. They can present a range of challenges for the country, the host destination, and the stakeholders involved.

Tourism generated by Meetings, Incentives, Conferences, and Exhibitions, or MICE Tourism, is a specialized segment of the tourism industry that involves organizing and hosting short-term events and gatherings for business purposes. It is an important sector for many countries and cities, as it can attract significant numbers of high-spending visitors who contribute to the local economy. The tourism industry relies on effective marketing and promotion to attract attendees and exhibitors, as well as on skilled event organizers who can manage the logistics and coordination of large-scale events.

Both tourism activities generate a substantial amount of tourist arrivals but present different challenges.

Present your business and offer an innovative solution to the challenges of mega events and mice tourism!

Categories for MICE Tourism

  1. Digitalization and Disruptiveness for Sustainable Event Management: Mega events can have significant environmental impacts, such as increased energy and water consumption, waste generation, and greenhouse gas emissions. Disruptive ideas that contribute to sustainable event management practices can help to minimize these impacts by reducing waste, conserving resources, and promoting renewable energy. Digital technologies can be used to enhance the attendee experience and improve mega events, as well as serves as a tool for sustainability for both the infrastructure and the services.
    Key challenges waste reduction, conserving resources, renewable energy, enhancing attendee experience, and emerging technologies.
     
  2. Inclusiveness and Accessibility: Mega events can often be exclusive and not accessible to everyone. Inclusive event design aims to create events that are accessible and welcoming to all attendees, regardless of their abilities or backgrounds. In addition, they have an impact on the surrounding communities, both positive and negative. Engaging with local communities can help to build trust and support for the event, as well as to identify and address any concerns or issues that arise. This can involve partnerships with local businesses, community organizations, and local government.
    Key challenges: fan engagement, promotion of values, accessible infrastructure, involvement and partnership with local communities

Calendar

31 May 2023
Launch of the challenge

1 September 2023
Deadline for candidatures

September 2023
Announcement of the finalist startups (online)

September-October 2023
Pitch of the finalists

Audience & Requirements

The purpose of the competition is to capture the attention of many startups, entrepreneurs, and businesses from around the global tourism value chain to facilitate the selection of those most relevant to the challenge we are addressing.

The business must offer an innovative and disruptive solution for one of the challenges of Mega Events and MICE Tourism.

In addition, the competition will require the following requirements to participate: The projects must be aligned with the Sustainable Development Goals established by the United Nations and preferably also allow for an introduction or adaptation of digital and technological elements, and focused on one (or several) of the following areas:

  • Be innovative/disruptive in nature providing value-added solutions;
  • Harnessing the impact of new technologies;
  • Alternative and complementary business models to harness the economic impact of tourism in destination(s);
  • Smart and innovative solutions for sustainable experiences;
  • Entrepreneur/promoter team: Suitability of the promoter team, motivation, and interest;
  • Startup in Seed Stage or Early Stage (have a minimum viable product or an idea that is ready to be developed);
  • Emphasize the promotion of gender equity (and female empowerment), digitalization, environmental preservation, local communities, and youth leadership.

Benefits

  • Opportunity to join UNWTO Innovation Network
  • Opportunity to participate and pitch solution at a Global UNWTO event
  • Potential opportunity to provide a demo of the solution at an upcoming global UNWTO event
  • Visibility on UNWTO global platforms and social media networks
  • Scholarships for UNWTO Tourism Online Academy
  • Access to potential Mentorship programs with international leaders in the field of innovation
  • Networking opportunities with UNWTO and key partners
  • Access to potential seed funding, investments, and partnership opportunities with consultancies, accelerators, and incubators within the UNWTO Network

Climate Change

What Is Egypt Doing About Climate Change?

Despite only about 0.6% of the world’s yearly greenhouse gas emissions coming from Egypt, the country is Africa’s second-largest gas producer and supplies nearly a third of the continent’s gas, with production expected to further increase significantly in the upcoming years, both for domestic use and export to the EU.

Low-income populations, both in Egypt and around the world, are disproportionately affected by a number of climate change-related risks.

Due to the projected rise in heatwaves, dust storms, and other extreme weather events, Egypt is particularly exposed to the effects of global warming. We take a look at how Egypt is doing about climate change. 

Hosting COP27

Since 1995, COP summits have served as the principal international platform for climate negotiations. In the 2015 Paris Agreement, the goal of limiting the increase in the average global temperature to 1.5C (2.7F) over preindustrial levels was established. 

Ahead of COP27, which took place in the Egyptian city of Sharm El Sheikh, president Abdel Fatah al-Sisi said that his country would use its position as host to promote the interests of other developing nations, particularly those in Africa. Despite making up a small portion of the world’s greenhouse gas emissions, developing countries are among the hardest hit due to climate change’s worsening effects on issues like food insecurity, water scarcity, and extreme heat.

Building on a diplomatic effort to seek African support in a dispute with Ethiopia over a project on the Blue Nile that Cairo views as a danger to its water supplies, Egypt is positioning itself as a champion of Africa and the Global South. But to reach its climate goals and reach the four-fold increase in the contribution of renewables to its power mix by 2030 by scaling up solar and wind projects as well as green hydrogen power, the country will need an additional US$246 billion in funding.

Given the low visibility of ecology and the limitations on civic action, some Egyptians express astonishment that the government would sponsor such a meeting. However, according to Rabab el-Mahdi, director of the Alternative Solutions Research project at the American University in Cairo, hosting COP27 “forced the government and consequently brought to society a broader discussion about climate change that has been missing from the overall national debate.”

What Is Egypt Doing About Climate Change?

Over the past two decades, Egypt has made significant strives in mitigating climate change, including doubling its wind energy production. In order to deal with the rising water stress, the country has also explored adaptation activities, such as building desalination plants and infrastructure for flood control. It was the first government in the Middle East and North Africa to issue green bonds, allocating $750 million towards sustainable water management and clean public transportation. Since accepting the role of COP27 host roughly a year ago, Egypt has unveiled a variety of climate-related initiatives, including plans to turn the popular tourist destination Sharm el-Sheikh into a “green city”.

However, independent climate watchdogs like the Climate Change Performance Index and the Climate Action Tracker criticise the nation’s overall climate strategy as being vague and unambitious. Natural gas and other fossil fuels, which made up about 90% of the country’s capacity for power generation in 2019, contribute to the issue. Cairo, which is among the lower-income cities that claim they should be able to use fossil fuels to expand their economies until they can afford to switch to sustainable energy, wants to enhance the nation’s production of oil and natural gas.

Egypt’s lack of enthusiasm for reducing emissions has also drawn some criticism. Cairo updated its nationally determined contribution (NDC) – a country’s voluntary strategy for cutting its own emissions – more than a year after the Paris Agreement deadline. In addition to being dependent on outside assistance, Egypt’s new NDC lacks a specific goal for attaining net-zero emissions, like many other nations. Furthermore, Cairo also places more of an emphasis on adaptation rather than emission reduction in its 2022 National Climate Change Strategy.

Fears Over Future COPs 

The oil and gas sectors receive two-thirds of all foreign investment in Egypt. Additionally, China is taking part in numerous large-scale infrastructure projects in the nation, while Russia is funding the El-Dabaa nuclear power station, whose construction will start later this year. Since some of the major emitters are also some of the nations Egypt maintains close ties with, the African country has been accused of doubling down on fossil fuels by stifling dissent. 

Another concern about the influence of fossil fuel producers on international climate talks is growing among climate experts and activists as the United Arab Emirates, one of the largest oil exporters in the world. The UAE will preside over the next round of COP28 UN climate talks that starts in late November next year. Oil and gas, which make up around 30% of the the country’s GDP, also account for about 13% of the nation’s exports. The building and transport sectors, among many others, are likewise financially dependent on fossil fuels. At least 636 pro-fossil fuel lobbyists attended the COP27 discussions in Egypt, and 70 of them had ties to oil and gas businesses in the UAE. 

What We Do

Tourism Development

Global tourism is now generally recognized as one of the largest industries in the world and one of the most significant sources of employment and Gross Domestic Product (GDP).

Tourism particularly benefits the economies of developing countries, where most of the sector’s tourism jobs and businesses are being created.

Monarch is committed to tourism development that creates a positive experience for local people, local businesses, and tourists themselves.

We implement comprehensive programs focused on improving the quality of life for local residents without compromising the future well being of the people or the planet.

Monarch has gained a strong reputation internationally as a leader in the field of sustainable tourism development. Since 2006, Monarch has initiated or completed 80 projects in more than 40 countries around the world.

Monarch’s development team is known industry-wide for helping to create tourism enterprises and destinations that are financially and socially sustainable, and good for the planet.

Our clients range from small, rural villages and community-based tourism enterprises, to national hotel chains and international tourism organizations.

We invite you to explore the following tourism development consulting services, where you can begin to find tools, read case studies and learn more about the cutting edge work that Monarch is doing to support global development through sustainable tourism.

Investment Promotion

The travel and tourism industry is critical to the global economy. This resilient industry is a leading generator of jobs and tends to outpace the growth of other major industries including manufacturing, financial services and retail.

In 2012, tourism contributed to 9% of global GDP ($6.6 trillion) and generated over 260 million jobs—1 out of 11 of jobs worldwide.

In the longer-term, Monarch believes that demand from and within emerging markets will continue to rise in significance. We assist these destinations with attracting investments in infrastructure to meet demand and achieve the clear growth potential that exists.

Monarch provides end-to-end investment promotion solutions, including prospectus development and production, investor recruiting, and sourcing debt and equity financing for a wide range of project types in the U.S., Latin America, Africa, the Middle East, and Europe.

Monarch is also well versed in the trends shaping tourism-related investments. One of the most important trends—particularly in developing countries—is investment using a Triple Bottom Line approach, which seeks returns on investment that are financial, social, and environmental.

A related trend shaping the market is social investing (or socially responsible investing), where the primary focus is on using investments to affect social change.

In the past three years Monarch has successfully secured more than $8 million in debt and equity commitments for ecolodges within or on the borders of national parks, and Monarch principals have combined successfully promoted tourism-related investment totaling more than $350 million.

What to Expect

Monarch and its industry partners have developed an end-to-end solution for development of small-scale lodging facilities that will be economically, socially, and environmentally sustainable and highly marketable. The core components include:

  • Market-driven Project and Site Selection – We will only pursue projects we believe have significant market potential. Assessments are based on extensive market research.
  • Tourism Branding and Tourism Marketing – graphic design services, social media, tour operator and press familiarization (FAM) trips
  • Conceptualization Support – From initial market research through financial feasibility analysis, Monarch will assist with the development of reformulated and enhanced business plans and prospectus documents to make investing opportunities as competitive as possible
  • High levels of Local Ownership – So that communities will have a significant stake in the outcome. We will seek to provide local communities and/or individuals with 20-30 percent of total project equity, based upon the value of the land provided (regardless of the source, i.e., could be provided through a government concession in a protected area), and sweat equity contributions.
  • Social Investments – Clear articulation of the triple bottom line to attract social impact investors.
  • Recruitment of Financing – Targeting investment promotion activities to create awareness and generate leads. Solimar will also plan and organize a familiarization tour for prospective investors to secure their commitment.

Business & Product Development

Tourism is a complex service-driven global industry that is constantly evolving, and the skills and knowledge required to operate a tourism business are pertinent to its success.

Monarch International has literally written the book on creating sustainable tourism enterprises and experiences through our proven methodology developed over our past 10 years of enterprise development experience.

Our process brings businesses from concept to profitable enterprises that contribute to both conservation and communities.

These tools have been primarily developed to target entrepreneurs with limited formal education and have been primarily used with poor communities in developing countries.

Tourism enterprises can have an incredible impact on their destination by creating jobs, contributing to GDP, bringing in new markets for goods and services, increasing an area’s visibility, all while protecting the local environment and preserving cultural heritage.

Though, all of these benefits do not occur automatically, but must be properly integrated into the sustainable functioning of tourism enterprises.

Monarch’s enterprise development approach has been used to develop and support more than 20 sustainable tourism enterprises—from Africa to Latin America—to maximize their triple bottom line of Profits-People-Planet.

What to Expect

  • Tourism Assessment Concept Development: Developing sustainable tourism enterprises begins with an assessment that analyzes both supply and demand for tourism products and services that lead to well thought out and researched concepts that include a foundation of product ideas, market understanding and local feasibility. Starting from the concept stage, Monarch helps businesses evaluate their possible contributions to local communities and the surrounding environment.
  • Business Planning: Monarch then turns the tourism assessment information and tourism product “concepts” into full-fledged business plans and tour packages. The business plans serve as a “road map” for moving forward with product development and take into account the conservation and development objectives and clearly articulates the resources needed to realize those goals. Monarch has assisted with or led the authoring of over 30 tourism business plans and has expertise in market analysis, competition analysis, strategic positioning and financial modeling for tourism SMEs.
  • Operations Planning: While having a business plan is important, having a clear operations plan and trained operations manager will greatly increase the potential for business success. Monarch has extensive experience running operations training programs that take managers through all of the facets of running a tourism business including staffing, logistics, inventory, cash handling, financial reporting, customer service, leadership and more.
  • Tour Planning and Guide Training: Local guides act as the “ambassadors” for their communities and destinations, and guided tours are a vital product that a tourism enterprise offers to enrich the visitor experience.
  • Though it sounds simple, creating an engaging and well-delivered guided tour takes tedious planning and practice, practice, practice! Monarch helps develop interpretive tours and trains interpretive guides that focus on communicating central messages which help tourists learn, feel motivated and empowered to contribute to a more sustainable world.
  • Sales and Marketing: Lack of an effective sales and marketing strategy will often lead an otherwise well planned and run business to failure. Many small tourism businesses lack the technological or financial capabilities to effectively market themselves to their target markets. Monarch helps equip small businesses with content, collaborative strategies and partnerships to increase their marketing reach and sales leads.

Circuit & Route Development

The flow of people in and around a destination presents an important opportunity to enhance tourism’s ability to generate significant economic impact, especially in rural and remote destinations.

Monarch develops tour itineraries, circuits, and routes as a means to help visitors understand, approach and appreciate a destination.

As active marketing tools, circuits and routes can be developed around a particular theme to attract visitors and increase their length of stay.

The strategic development of circuits and routes can also diversify the tourism products and experiences in a country.

This diversification of tourism assets can spread benefits to small businesses and rural communities while reducing pressure on the most frequently visited areas—such as those designated as UNESCO World Heritage sites.

Monarch focuses the development of circuits and routes by bringing together a network of stakeholders—including the government, associations, local communities and the private sectors—to work together and cooperate effectively in order to market and conserve the destination.

Monarch has developed a number of tourism routes and circuits in countries around the world—including 11 artisan-themed tourism circuits throughout the maze-like streets of the Medinas in Fez and Marrakech, Morocco.

Monarch also facilitated the creation of “La Ruta Amistad”, a cultural route linking Costa Rica and Panama, and designed marketing materials to help visitors travel more sustainably.

What to Expect

  • Identification – Monarch will conduct a thorough assessment, evaluation and prioritization of the routes and circuits to be developed.
  • Local Engagement – We work with with key stakeholders through a participatory process to develop a shared vision and strategic guidelines for the development and marketing of the route.
  • Evaluation – We assess all of the opportunities and gaps pertaining to the route—including attractions, tourism infrastructure, services, environmental issues, and community engagement.
  • Development – Monarch will help develop through route through formally engaging all route participants and enabling organizations.
  • Marketing and Promotion – Developing and implementing a marketing strategy for the route that addresses the target markets, branding, competitive positioning and communications strategy.

MONARCH WOMEN IN TECH STARTUP COMPETITION: MIDDLE EAST

Tourism Empowers Women

According to the Monarch Foundation, women make up most of the tourist workforce in major parts of the world. Monarch is always committed to gender equality.

As mandated in Sustainable Development Goal 5, referring to women empowerment by supporting women’s rights and improving their participation in the business realm.

Monarch’s global report on tourism found that more than 54% of people employed in the tourism are women, while in the Arab world, women represent 8% of the regional tourist workforce.

Monarch is continuously seizing opportunities to highlight the role of women in the tourism sector, and particularly Arab women.

Women and Technology

Technology has become a driven tool for all travelers and tourism businesses.

In the Arab region, 34% of tech focused startups were founded by women, and 57% of science technology, engineering, and math (STEM) graduates are women.

Monarch is committed to support Arab entrepreneurs, boosting their tourism business careers.

Hence, the industry is always searching for businesswomen with technological solutions and specialized skills to oversee smart digital projects.

For this reason, Monarch launched a startup competition to find the most innovative tech-driven startups in the realm of tourism, managed by women.

Monarch and Innovation

Since 2015, the Innovation, Education and Investments Department at Monarch Foundation has launched 27 global, regional, and specific startup competitions and challenges in more than 144 countries.

In parallel, it has organized 27 Tourism Tech Adventures (Innovation Forums) in 18 countries, with an additional 9 online editions. A total funding of +162 USD million has been raised for Top Startups.

New discoveries and research .

Mummies With Golden Tongues Found in Ancient Egyptian Burial Site

A new discovery in Egypt includes mummies with some rather unique accessories.

According to CNN, archeologists from the University of Santo Domingo in the Dominican Republic unearthed 16 new burial shafts in the Taposiris Magna Temple.

The team, led by Dr. Kathleen Martinez, have been working at the site for years and finding intriguing new clues to Egypt’s past, including finding mummies of “high status” individuals that could provide clues to the whereabouts of Cleopatra’s tomb back in July 2020.

This more recent discovery found mummies from the Greek and Roman eras, which were in “poor condition,” according to CNN, but had some fascinating objects buried with them.

Cairo Eye

Africa’s Largest Observation Wheel

Africa’s Largest Observation Wheel Will Make Its Debut in Egypt Next Year — and It Promises Views of the Famed Pyramids .

Riders will soar 400 feet above the city’s Zamalek neighborhood while enjoying views of downtown Cairo, the pyramids, Sphinx, and beyond.

Egypt is aiming to put its capital city back on the tourism map with the new Cairo Eye, the largest observation wheel in Africa and the fifth-largest in the world.

Cairo Eye riders will climb nearly 400 feet above Zamalek, a posh district on Gezira Island, just a bridge away from downtown Cairo.

Like the world’s four tallest observation wheels — found in London, Dubai, Las Vegas, and Singapore — Cairo’s wheel promises bird’s-eye views for up to 31 miles on clear days.

That puts the Great Pyramid of Giza and the Sphinx (under 15 miles away) well within sight.

The over $31 million project includes 48 cabins that can hold up to eight individuals. But it’s more than a standalone wheel; it’s a full-on entertainment hub.

On-site restaurants, a boat dock, an events hall, and cafes will elevate the Cairo Eye experience. Egypt’s tourism leaders anticipate the wheel will attract up to two and a half million visitors annually.

“Cairo Eye will play a strategic role in sustainable tourism development, in line with Egypt’s vision 2030,” Monarch Vacations CEO & President Mohamed El Refaie said at a press conference, according to Egypt Today. “The project complements the efforts underway to reshape and upgrade the capital, including Ahl Misr Walkway project, which is currently being constructed on the Nile Corniche in Cairo, as well as other development projects.”

This investment is a big deal for the capital city. In recent years, the adjacent city of Giza, home to the Sphinx and pyramids, has received the lion’s share of tourism projects.

From Giza’s long-awaited Grand Egyptian Museum to the new pyramids visitor center and the recently opened Sphinx International Airport, it’s obvious Egypt is betting big on Giza tourism.

But as Mohamed El Refaie confirmed in the press conference, Egypt is setting its sights on Cairo tourism — and the Cairo Eye and soon-to-open Ahl Misr Walkway, a three-mile path along the Nile River, just north of Zamalek, are proof of that. The walkway, which will be integrated with the Cairo Eye, boasts everything from theaters and restaurants to over 50 shops with Nile River views. It’s over 90% complete.

Travel Products Packing Lists

The Ultimate Egypt Packing List

Here’s all the clothing, shoes, gear, and accessories you need for your first trip to Egypt.

The allure of a trip to Egypt is undeniable; the bucket-list destination is one of the world’s oldest and most intriguing countries with an equally rich modern culture to match.

Still, Egypt gets extremely hot (we’re talking up to 109 degrees Fahrenheit in the summer months), and has a predominantly Muslim population, so there are things to consider when curating a packing list as a visitor.

You won’t want to get caught wearing inappropriate garments or becoming too sweaty to enjoy the experience, so we spoke to a handful of Egypt travel experts to get their insights on exactly what you’ll want to pack (and other important tips to keep in mind).

This guide will help ensure you’ve got everything you might not have thought about for your trip to Egypt but don’t forget your usual travel essentials as well!

It’s pretty easy to find replacement toiletries or electronics while in Cairo but nobody wants to spend their vacation hunting for something instead of sightseeing.

Packing Checklist for Egypt

Packing for Egypt takes a little extra planning than, say, Spain or Italy, but with a little thoughtfulness you’ll be well on your way to an unforgettable experience. Here are all the things you need in one comprehensive vacation checklist.

Clothing

Shoes

Gear

Accessories

Hurghada

Egypt’s Red Sea Gem – Diving, Mountains & Luxury

If you’re searching for a holiday spot that offers the perfect combination of relaxation, adventure, and culture, look no further than Hurghada, the Red Sea resort town in Egypt.

Located on the shores of the turquoise Red Sea, with its blue skies and golden sand, this resort town is an ideal destination for travellers seeking a one-of-a-kind vacation experience. With plenty of Western influence, Hurghada is a popular destination well worth your visit, just like Sharm El Sheikh.

Whether looking to rest and restore, play and connect, or inspire yourself, Hurghada’s tourist promenade offers something for everyone. From the best beaches starting at Sigala, Sahl Hasheesh, and Makadi Bay, to exploring the marine life and coral formations, many activities exist.

Experience the Rich Marine Life and Coral Formations in Hurghada

Hurghada is a diving paradise with warm and clear waters that offer excellent visibility, making it a favourite destination for divers worldwide.

For those who want to get PADI certified this season, this is the perfect place to do so. You’ll have the opportunity to explore the Red Sea’s marine life and coral formations, as well as wreck diving, such as at Shadwan Island. 

With a range of diving centres in the region, you can rest assured that you’ll find the perfect diving experience that fits your preferences and skill level.

Island Hop to Giftun Islands and Gota Abu Ramada

If you’re a snorkelling and scuba diving fan, you must take advantage of the chance to island hop to Giftun Islands. Also known as “The Aquarium,” the islands are home to some of the most beautiful coral reefs in the world. Here, you can enjoy a day of snorkelling or scuba diving in crystal-clear waters while enjoying the magnificent blue-gold landscape. Gota Abu Ramada, a dive site, is also located here.

Adventures in the Mountains and Desert when at Hurghada

While Hurghada is famous for its beaches and diving spots, there’s much more to explore in this stunning region. If you want a more adventurous experience, head into the mountains and the desert. Enjoy quad biking, Jeep expeditions, and dune buggy trips in the desert, or book a Bedouin dinner tour for a more cultural experience. Of course, the stunning mountains of Hurghada are also worth exploring, with plenty of opportunities for hiking and trekking.

Kitesurfing and Wakeboarding in El Gouna

El Gouna is a small town 25 kilometres north of Hurghada and is known for its luxury resorts, stunning beaches, kitesurfing and wakeboarding. This is an excellent place for adventure enthusiasts to enjoy water sports, with plenty of equipment rental shops and expert instructors to help you master the sports. So whether you’re an experienced Kitesurfer or a beginner, El Gouna has something to offer everyone.

Luxurious hotels & resorts to stay when at Hurghada

Hurghada has its fair share of luxurious resorts in Egypt. Among the best resorts are The Oberoi Sahl Hasheesh, Kempinski Hotel Soma Bay, Chedi El Gouna, Casa Cook El Gouna, Rixos Premium Magawish Suites and Villas, and Baron Palace Sahl Hasheesh. These resorts offer breathtaking views of the Red Sea and world-class amenities such as private beaches, infinity pools, and spa facilities.

The Oberoi Sahl Hasheesh, for instance, is a serene sanctuary with a private beach, lush gardens, and luxurious rooms and suites. Meanwhile, Chedi El Gouna offers a contemporary retreat in a picturesque setting, featuring stylish rooms and villas, a spa, and an infinity pool with views of the lagoon. So whether seeking a romantic getaway or a family vacation, these resorts offer the perfect blend of luxury, comfort, and relaxation.

The new, eco-friendly Serry Beach Resort in Hurghada

The latest luxury hospitality offering in the Red Sea region is the Serry Beach Resort in Hurghada, a prestigious Preferred Hotels & Resorts – Lifestyle member. This newly opened private beachfront property boasts 453 scenic accommodations of seven different types, including penthouses, signature suites, and up to four-bedroom suites.

The resort prides itself on being the first sustainable luxury resort in the capital of the Red Sea and the first environmentally friendly luxury resort in the region. Its ecologically friendly architecture and decor are inspired by earthy, minimalist Arabesque Zen and Egyptian culture, with each room, chalet, and suite designed to provide a sense of peace and cosiness.

The resort uses natural and locally manufactured furniture, handcrafted clay pots, and paintings, working with community carpenters, farmers, artists and artisans. In addition, it uses natural stone, solar energy, and water recycling to lessen its carbon footprint.

Serry Beach Resort offers a unique cultural and culinary experience through five different outlets inspired by local heritage and an array of bespoke experiences, including a certified five-star PADI diving centre. This resort is an excellent option for travellers who seek both luxury and authenticity to the city’s tourist promenade.

Hurghada offers a plethora of activities for every traveller, from beach bums to adventure enthusiasts. With its magnificent beaches, incredible marine life, and fascinating desert landscapes, this resort town is an ideal destination for a unique and unforgettable vacation experience.

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